What’s the difference between VOIP and a landline?

More and more businesses are ditching traditional landlines for VOIP services – but what does that mean? VOIP stands for Voice Over Internet Protocol which basically means you get your telecoms services through your computer.

Luke Mead from Caelum Communications, said: “In a nutshell, VoIP takes the audio from your voice and turns it into data which can then travel via your broadband to where it needs to go. Your phone is connected to your computer using a VoIP adapter, so you don’t need a traditional phone line any more.”

So what are the advantages of VoIP?

VoIP can provide all of the normal features you would expect with any telecoms provider, including voicemail, videoconferencing and it also allows you to manage all your services directly online.

Landlines can be higher quality in terms of sound, particularly when communicating with teams overseas. VoIP can sometimes be crackly or echoing as its converting audio into data, so this is a slight disadvantage to VoIP sometimes, but the technology is improving daily.

You do need to have a reliable internet service for VoIP to work and if the power goes off, you will lose your phone line as well as all computer-based services potentially. Many businesses keep a landline or a mobile as a back-up phone in case of any power issues.

VoIP inevitably works out cheaper than a traditional landline with its monthly line rental, plus call charges, particularly if you work internationally. With international calls VoIP is always cheaper and many VoIP providers will throw in extras like free calls to the US so it’s always worth checking what packages they can offer.

With landlines, you might get some offers as a business but you should always compare the two to make sure you get the best price but also the best service possible. If you decide to convert to VoIP you can usually keep your phone number and VoIP services often come with long and discounted contracts to try to keep you.

If you are looking to cut the costs of phone calls within your business then a VoIP service could well be the answer, particularly if you make a lot of international calls. You can rest assured that you will still have all of the traditional landline features such as voicemail and switching over is relatively simple, even keeping the same contact number.

However, you just need to bear in mind that sometimes the sound quality is not as good using a VoIP system so if this causes an issue for clients or for your business reputation then it may not be the right choice for you.

Also, if you are really reliant on your phone then bear in mind that any problems with your broadband or your power, will result in no phone lines being available, so it’s worth bearing that in mind in terms of planning your business continuity and in case of any major issues it could cause to your business and clients.

If you need any advice on VoIP services or want to discuss options for your business, then don’t hesitate to get in touch with us at Caelum Communications on 03333660058.


The Top 3 Print Companies in UK for your Estate Agency Leaflets


Leaflets are undeniably one of the most popular marketing strategy for decades now. They are very vital in promoting a company or boosting the sales through print advertisement. Due to the advent of technology, you can now create and design your own leaflet layout. But, if you do not have time or the guts to make your own, then there are so many companies that offer their services to support your needs.

Now, in choosing the company to start the job, you should ensure that you choose the best one. Choose the best business for form design london Outre Creative. They offer a wide range of services you should consider. Do not let your money go to waste by picking the wrong ones. Thus, if you are planning to print out massive estate agency leaflets to improve your marketing strategies, then you need to be sure about the print company you are going to trust. As to the present day and age, there are over thousands of print companies who offer you printing services. To help you narrow down your search, this article brings you the top 5 print companies you can rely on.

Estate Agent Leaflets

This company offers you a wide range of printing services not just for leaflets. Estate Agent Leaflets is one of the best print companies that offer affordable and quality business cards, leaflets and letterheads and many more. They constantly monitor the standard UK prices for everything to ensure that the quality and price becomes competitive for all the consumers and competitors out there. They have other different offers to suit your preference. Always remember that they have a good printing and graphic team to provide assistance to your estate agency leaflet needs. An estate agent in Leytonstone employed leaflet distribution and received a fantastic return. Follow in their foot steps for brilliant results!

Vista print

This company offers nothing but premium leaflet printing services for your estate agency. You can get the best valuable design with a flat rate delivery in a great price. You can check out the details and pricing for every preference and selection you make. Vista print gives their customers the opportunity to customize their designs and layout so that the leaflet will really match the needs of their customers. You can brose designs, include your logos and edit the layout yourself. In addition to this, you can choose the size of the paper. They offer leaflets with sizes that range from A7, A6, A5, DL, A4 and A3 sizes. They have packages and fixed prices for every volume of leaflet you desire. Vista Print is a company where you can do excellent business with.


Ravensworth is one of the names you can trust when it comes to excellent printing work. They bring you a selection of well-designed templates, paper quality, variety of paper sizes and volume packages for your estate agency leaflets. Their team is very helpful and accommodating. Even though you only have small volumes of leafltets to order, the kind of customer service they give is still the same. Ravensworth has this reputation to finish customer’s orders in the exact time agreed upon.

These 3 are just some of the many companies you can rely on in UK. There are still more companies out there that gives you the superior estate targeting and market research solutions for your company. Browse and research online for more options and read the customer’s review for further reference.

If you’re new and just starting out in business, you’ll need a great logo to compliment your leaflets. We highly recommend checking out this brilliant infographic on, ‘The Worlds Best Logos’ for some inspiration.


The 6 Widely-Used Content Packaging Machines


In the industrial or manufacturing business, one of the most important considerations is, how to package your product. Without doing this, then you will fail in the production and distribution of your products. Packaging, has become an art of enclosing and protecting the goods and commodities of manufacturers as they are distributed and transported to make the items available from one store to another.

To date, there have been so many advancement of technology that paved the way for the development of content packaging machines. These machineries functions more than just for protection and transportation. It also involves the process of labelling so that the people will know what is inside the package and overall package designing to attract the customers or consumers.

There is a wide array and variety of content packaging machineries that includes box erectors, filling machines, labelling equipment, capping machines, bottling equipment, flexible packaging systems, shrink wrap machines.  There are also important packaging machineries used to complete packaging lines for the Chemical, Pharmaceutical, Cosmetic, Food and Beverage industries.

Let us just touch some of these types so that you will have a bit of information about this topic. Here are the following content packaging machines which are generally used in the manufacturing processes:

  1. Flexible Packaging system

This packaging machine is responsible in producing soft characteristic packages like bags, pouches and drink cartons. In addition to this, it also encompasses the production of type of containers which is collapsible. Flexible Packaging system has different types– Vertical Form Fill and Seal, Horizontal flow wrappers and horizontal pouch machines.


  1. Slat Counters

This type of packaging machine is used in the high-speed production rates of the manufacturing process of the pharmaceutical industry. Its main task is to count tablets being filled in the medicinal bottles.


  1. Speciality Packaging Equipment

What makes this machine special? Well, this type of packaging system processes special products under chemical, cosmetic, beverage, food, pharmaceutical and nutraceutical health industries. The products under those sectors mentioned need proper and soft handling that is why it is called Specialty Packaging Equipment.


  1. Case Packers

Case Packers are machines are very useful in the secondary packaging. Secondary packaging means packing the already packed products and manufactured goods for delivery and transportation. This is also referred to as automatic packing machines because they automatically pack goods in boxes. They make use of boxes like cartons in its application. Bottles, cans, appliances, shoes are few of the many commodities it packs.


  1. Sleeve Wrappers and Bundlers

This machines apply to those products which could not be catered by case packers. Sleeve Wrappers and Bundlers are the equipment responsible in packing bundled goods for shipment. One good example where this type is used is the water bottling. How do water bottles packed? This machine wraps the water bottles in plastic and then sealed, afterwards, it is shrunk in a heat tunnel making it packed together for efficient distribution and transportation.


  1. Filling machines

The main function of this machine is to fill packages with accuracy. It involves filling liquids and powder. There are several types of this filling equipment and they have their specific technical functions. Its basic three types are Net Weight Fillers, Auger Filling machines, and volumetric fillers.


An Overview of the Changes in the Ofsted Inspection Handbook Last 2015


Ofsted or Office for Standards in Education, Children’s Services and Skills is known as a non-ministerial sector of the government of UK. It reports to parliament through the Department of Education. The office is the one carrying out all regular inspections of schools across England, where a published evaluation will show the effectiveness of each school. There are times when adverse reports include some recommendations on further intervention when it comes to running a certain school. With the regular inspection, most schools are always making sure that they are always prepared to prove their effectiveness in teaching and taking care of children. Most of the requirements that schools must meet are readily available in the Ofsted inspection handbook.

In 2015, there were changes made with the Ofsted inspection handbook. Changes were done in different sections, which means that schools have to oblige with the changes for them to pass the inspection. To get an overview of the changes in the handbook for 2015, we worked with Forum Business Media to put together the following  highlights of changes in each section of the handbook or inspection process:

Main Changes

  • There are now separate handbooks with the four remits, namely EYFS, post-16, schools and non-association independent schools.
  • Assessment and learning are now included in teaching.
  • Welfare and personal development are now included in behavior.
  • The term achievement before is now called “outcomes”
  • There is now new specific focus when teaching maths and literacy and how well the way of teaching enables the pupils in grasping concepts and deepen the understanding of the concepts.
  • Ofsted will no longer expect particular style of teaching, planning, or assessment. Recommendations should also be phrased to avoid adding it to the workload of teachers.

Some Changes in Specific Sections of the Ofsted Inspection Handbook


The inspectors will consider how well each school’s leaders do the following:

  • Demonstration of ambitious vision from what children will learn from the institution.
  • Improvements in the way staff, practice, teach, learn, and assess through the difficult performance management.
  • Evaluation of quality of provisions and outcomes.

Teaching, Learning, and Assessment

Inspectors will be considering to the extent of:

  • The expectation of teachers with what each student can attain, which includes the most disadvantaged and most able.
  • The secure understanding of teachers over the age group they are handling.
  • The information with assessment will be gathered based from what pupils learned, understood, and could do.

Personal development, Welfare, and Behavior

Judgments behavior and welfare and personal development will all be separated. Whenever there are differences with the judgments, the lower of these two is where the overall judgment will be determined.

Outcomes for Pupils

Inspectors will taking account of all current progress and standards, which already includes the data of the school and base the judgment on both academic and any other outcomes of pupils. Ensure DBS checks are in place through companies such as Clear Check or CRB Direct, you can apply for your CRB here. They handle DBS and background checks for the likes of Teachers and people working with children.

Aside from these changes, there are other sections of the Ofsted Inspection handbook that were changed and school leaders at Cognita should know. Though the changes were given in 2015, inspectors are expecting that schools can already meet all the changes for this year’s inspection.



Search Marketing- Your Brief Guide To SEO

Screen Shot 2016-03-14 at 18.02.19Following Gareth’s infographic, he kindly wrote a guest blog too! Check it out below.

Search engine optimisation is the backbone of online marketing. SEO plays a very critical role in making your website and web pages visible in search engine rankings. Without proper SEO strategies, you cannot gain the right amount of traffic. If you are not in the know about SEO and internet marketing, it can be quite hard to define what your readers type in the search bar but even more how it is worded to creat keywords. If you don’t have acurrate keyword research and analysis, the content of your websites might not gain the right kind of visibility you n.

Search marketing methods are the best in providing your results. If at all you are in need of optimisation services, you can trust an SEO agency to offer you the best. Why? Probably you may want to ask this. Experienced SEO agencies or an SEO consultant (me!) have been offering search engine optimisation for a couple of years now and therefore they understand the methods best. They therefore have the right amount of expertise to guide you right from SEO analysis to implementation.

Search Engine Optimisation has a wider scope field. Every customer needs specialised SEO optimisation services for their websites. Furthermore, it is important to have target specific keywords to build trust between search engines and their sites and also they target specific niches that a business offers. For example, a website targeted at media marketing is different from that targeted at technological product sales. SEO is applied in a variety of methods for any given scenario.

Finding a SEO company is really not a hard task but finding reliable quality SEO services can prove rather daunting. I would always suggest doing a Google search local to you and ignoring all the ads.

If you need to enjoy reliable services that are not only accessible but also affordable, why not try local SEO agencies. In the current state of economic recession, cost is definitely an aspect to consider when you are paying for any services or products. In fact affordability, accessibility and impeccable quality services are also something else you should look for.