What’s the difference between VOIP and a landline?

More and more businesses are ditching traditional landlines for VOIP services – but what does that mean? VOIP stands for Voice Over Internet Protocol which basically means you get your telecoms services through your computer.

Luke Mead from Caelum Communications, said: “In a nutshell, VoIP takes the audio from your voice and turns it into data which can then travel via your broadband to where it needs to go. Your phone is connected to your computer using a VoIP adapter, so you don’t need a traditional phone line any more.”

So what are the advantages of VoIP?

VoIP can provide all of the normal features you would expect with any telecoms provider, including voicemail, videoconferencing and it also allows you to manage all your services directly online.

Landlines can be higher quality in terms of sound, particularly when communicating with teams overseas. VoIP can sometimes be crackly or echoing as its converting audio into data, so this is a slight disadvantage to VoIP sometimes, but the technology is improving daily.

You do need to have a reliable internet service for VoIP to work and if the power goes off, you will lose your phone line as well as all computer-based services potentially. Many businesses keep a landline or a mobile as a back-up phone in case of any power issues.

VoIP inevitably works out cheaper than a traditional landline with its monthly line rental, plus call charges, particularly if you work internationally. With international calls VoIP is always cheaper and many VoIP providers will throw in extras like free calls to the US so it’s always worth checking what packages they can offer.

With landlines, you might get some offers as a business but you should always compare the two to make sure you get the best price but also the best service possible. If you decide to convert to VoIP you can usually keep your phone number and VoIP services often come with long and discounted contracts to try to keep you.

If you are looking to cut the costs of phone calls within your business then a VoIP service could well be the answer, particularly if you make a lot of international calls. You can rest assured that you will still have all of the traditional landline features such as voicemail and switching over is relatively simple, even keeping the same contact number.

However, you just need to bear in mind that sometimes the sound quality is not as good using a VoIP system so if this causes an issue for clients or for your business reputation then it may not be the right choice for you.

Also, if you are really reliant on your phone then bear in mind that any problems with your broadband or your power, will result in no phone lines being available, so it’s worth bearing that in mind in terms of planning your business continuity and in case of any major issues it could cause to your business and clients.

If you need any advice on VoIP services or want to discuss options for your business, then don’t hesitate to get in touch with us at Caelum Communications on 03333660058.


Try These 5 Marketing Solutions And Get Your Business On Top


Every entrepreneur understands that a business is only as good as its marketing strategies. There are many marketing solutions out there but as usual, the trick is to always try and venture into the uncharted waters. Let us look at the top 5 marketing solutions you need to get your business to the top.

Talk to your clients

Businesses spend a lot of resources on gathering new market information as well as attracting new clients. Unknown to many, one of the strengths of a business lies in the already established client base. You are therefore advised to talk to your existing customers as a way of assessing perceptions regarding your products or service delivery. This marketing solution however works best if undertaken by someone outside your company, as this way you are guaranteed a fair appraisal.

Package your marketing campaigns creatively

The success of your business could also be determined by the manner in which you facilitate your marketing campaigns. This is a very sensitive area as you have to begin by understanding the kind of marketing campaigns that resonate well with your intended audience. Either way, creativity is the trick here. You could be creative by limiting the amount of texts in your marketing ads and instead replace them with audio-visual elements so as to make your ad more appealing.

Invest in PR

PR is a timeless marketing tool but lately, there has been a paradigm shift in this regard. Many businesses have broken with the tradition of hiring large and high-priced firms and have instead adopted simple but practical ways of doing publicity. What you need to do is hire a professional to train you on the tips and tricks of preparing releases and pitch stories that will intrigue your audience. Once you have the tips, proceed to design the releases by yourself based on the particular message that you wish to pass across.

Leverage existing relationships

If you cared enough to assess the profiles of your friends, family or even acquaintances, you would discover that there are a good number of those who rank fairly high on the social ladder. Why not take advantage of them and use their influence to market your brands. At the end of the day, you are likely to end up with a strong network of clients who will never figure out how they became your customers. However, this method has a catch, and therefore calls for an insightful approach. As it were, many people may not feel at ease having you push a product to them. You should therefore be very tactful and appear to be educating them on the product as opposed to selling it.

Commit to email marketing

Email marketing is a sure way to increase your online presence since it directly drives traffic to your website. In addition to being cost-effective, it is a flexible marketing solution as it ensures you are in constant touch with your clients and also facilitates the broadening of your geographical reach through the attraction of new clients. As is the case with any other marketing strategy, email marketing requires an elaborate plan. It begins by designing a proper message with a piece that reflects your brand and then ensuring the message is not only objective but also fun to read.